Milestones

1969

Founded in Hong Kong as a garment manufacturer with 200 sewing machines serving mainly the Japanese markets.

1974

Manufacturing and export business expanded to various European countries.

1976

Established a factory in the Philippines during Asia's textile industry boom to satisfy the rapid increase in export demand to European and North American markets.

1978

Established the first medium sized garment factory in Beijing to harmonize with the open door policy and the economic reform of China.

1980

The total workforce grew to 5,000.

1983

First factory founded in Bangladesh to supply shirt products to the North American markets.

1993

Established Dongguan Dragon Crowd Garments Ltd, a wholly owned factory, to manufacture knitted under-garments, homewear, lounge wear and pyjamas for the domestic chinese market and European markets.

1996

DCG became the sole agent of SCHIESSER, a renowned German Underwear Specialist since 1875. Shortly after, DCG established regional branch offices in the main cities across Mainland China to expand the SCHIESSER retail operations.

2003

DCG successfully became the brand owners of SCHIESSER within the Greater China region.

2005

DCG have established over 200 Schiesser sales counter and distribution outlets in 16 main cities in China.

2007

DCG distribution channel has expanded to over 300 retail outlets across 14 major cities in China, and an additional 300 retail stores in 98 Chinese cities through wholesale.

2009

DCG devised and introduced the retail concept for SCHIESSER Platinum, launching the first luxury men’s undergarment brand in China.

2012

Acquisition of renowned Italian Children’s shoes brand, Gusella, in line with the diversification and expansion of DCG’s portfolio.

2015

Global events held in Germany, China and Hong Kong to celebrate 140th anniversary of SCHIESSER.

2017

Gusella Flagship store opened in Harbour City, Tsim Sha Tsui, providing the luxurious Italian children's fashion and shoes for the little fashionista.

Present

DCG has established over 600 SCHIESSER points-of-sales, 380 of which are wholly operated by DCG, with online and retail sales value over 1 billion RMB. For Gusella, DCG is now operating 8 point-of-sales in Milan, Hong Kong, Beijing, Shanghai and Macau.